Target Audience

Being that my genre I am using is horror my target audience therefore consists of those who go to see a film and want to be scared. The aim therefore of the trailer is to make the audience feel as if this trailer offers them the chance to be horrified when watching the film as a whole.
Identfiying your target audience is essential in creating a film or teaser trailer because when promoting the trailer you need to know what group to target this at, so furthermore what are there likes/dislikes in a trailer. Then if you correctly identify the audience you want to target and find out there general likes and dislikes then you can chose your place of promotion i.e where to most horror lovers go out? what would they watch? for example they may watch shows such as Buffy The Vampire Slayer and so therefore it would be better to promote the teaser there. If this is established then you know where and how to promote the teaser and therefore are being the most effective about reaching the broadest target audience possible.
Not only will my target audience be those who want to be scared when they see a film but they are generally those in there teens, perhaps late teens depending on the certificate of the film.

So the target audience I have established for my horror teaser is that they are going to be horror lovers who's desire in a film is to be scared by it. This target group is generally in there late teens from 16 up to around 20. The reason I say 15-20 is the in segment of the target audience is because they have to be 1. old enough to enter the screeeing, so its a 15 this rules out the possibilty of the majority of 14 year olds and below seeing the film. Also I say up to 20 is the prominent ages of those interested by the trailer and film idea because generally when you get into the early 20's you start to feel as if going to the cinema is a bit childish and even if they were over 20 they are more likely to see an  action film or thriller than a horror because they may feel a little too mature for this genre. So the general age is late teens and the gender is domiantly males but is still popular in females.

An example of this would be in the Hills Have Eyes 2 where there is more of a male audience (60% of those from a webpage who have seen the film are male, and 40% female). Also this research showed that 48% of those from the sample who watched the film were in the age band 15-24 showing that it is those in there late teens and perhaps young 20's who are the target audience I need to reach. Resarch collected from -- http://www.slideshare.net/lizmedia/target-audience-research-example?src=related_normal&rel=6909026